An avid traveler in his spare time, Chris is Aruba’s Chief Marketing Officer. Chris began his career as an industry analyst covering the networking industry. Since then, he has broadened his expertise and is well recognized for his marketing and industry experience within the mobility, networking and security sectors. As CMO, Chris is responsible for Aruba’s end-to-end marketing practice with a focus on product and solutions, global campaigns, digital and direct programs, demand gen, corporate identity, customer experience and global messaging. Despite always being on the move, no excursion can compare with his favorite destination – beachside with his dog, Bruno. #arubanetwoofs
Posts (10)
Wake up to the Internet of Things
The dawn of the IoT era has begun. With opportunities and challenges galore, it's no time to be caught napping. Read More
Mobile Retail Gotchas, and How to Overcome Them
To provide a great retail customer experience, you’ll need to surmount several common obstacles. Here’s how. Read More
Maximize Enterprise IoT Value with the Intelligent Edge
We're seeing a significant shift to a collaborative digital work model in office buildings, on the manufacturing floor and in industrial settings. Read More
Mobile Engagement Puts the Customer First
Success in the smartphone era means a lot more than creating an app and then leaving shoppers to fend for themselves. Read More
Adaptive Trust Is Needed to Secure the Mobile First Enterprise
Times are changing. A shift underway in the concept of perimeter defense sends a wake-up call that your organization can't afford to ignore. Read More
Network-as-a-Service: Always the Right Fit
No need for companies to overprovision a network: Cloud-based NaaS gives you the bandwidth you need. Read More
Mobility Leaders Benefit Significantly Over Laggards
New research defines and quantifies the business performance advantages of providing mobile-optimized workplaces. Read More
Are you a true guardian of your customers’ privacy?
Businesses collect a broad variety of data about their customers. But who's keeping this data safe? Read More
Beyond the buy: Does your retail mobile app deliver true customer value?
Mobile bridges the digital and in-store experience, and gives retailers an opportunity to create a personalized experience that can drive customer loyalty and retention. Read More
Mobile Is at the Heart of Today’s Customer Experience
A great customer experience makes for a lasting competitive advantage. In fact, Gartner found that 89% of companies expect to compete mostly on the basis of customer experience by 2016. Read More